Cell phone theft is a problem in Romania, a cell phone is stolen every two minutes. You can buy theft insurance for your phone from several companies, but people often don’t. One insurance company, Vodafone, hired professional pickpockets, not to steal phones, but to slip flyers into pockets, purses, and bags. “It’s this easy to steal your phone,” read the flyers. “Insure your phone with Vodafone.” While an unconventional tactic, this approach certainly held consumer’s attention and raised awareness about Vodafone. These “guerrilla marketing” strategies seek to ditch the traditional advertising models and entice consumers in less obvious ways.
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield profitable results. The term guerrilla marketing was inspired by guerrilla warfare, which is irregular warfare that implies techniques used by smaller units to overcome larger enemy forces. Many of these tactics include ambush, sabotage, raids and the element of surprise. Guerrilla advertising uses many of the same principles in business.
Everyone loves an underdog who plays to win. Most notable examples include the United States Revolution, David and Goliath and Rocky Balboa. Guerrilla marketing is extremely effective for small businesses. You don’t need a big budget to make an impression. All that is needed is time, imagination and creativity. Guerrilla advertising might be the right solution for your small business. Why? If well executed it is often low cost and reaches large audiences. It’s a great way to get noticed, distinguish yourself from the competition and earn a reputation for being different and exciting.
What restricts the true potential of guerrilla advertising is the local laws. Often what hinders an advertiser’s efforts is a lack of knowledge of complex state and municipal regulations. Thinking like white hat hackers and looking for weaknesses to exploit, seems to work well. Nothing is more useful than legally acquiring the information on your competitor’s next move. Only gifted social engineers possess the skills needed to accomplish these spy like feats.
Fortunately, such individuals do exist and Green Drone has been training with them for over seven years. They sleep, eat, and breathe guerrilla advertising. Increasing client’s revenue and growing their territory are the only objectives. Green Drone is your advertising juggernaut that gains momentum and doesn’t stop advancing until all targets are converted.
Not enough information to make an accurate assessment? Simply submit a curious note and then let the game begin. By game, we mean the professional pursuit, where we stop at nothing to impress you. Fair warning though, once you hit submit we accept your challenge and will act swiftly. You won’t see us coming, and when we strike, it will get intense! For all other questions feel free to contact us here.