The challenge with advertising is the guarantee.
On average a person will see upwards of 30,000 advertisements a day. From sunrise to sunset we are bombarded with advertising. It is part of our culture and ironically, our urban art. Advertising is an essential part to generating revenue. If you need your message distributed the day a product launches or big event is about to happen, advertising is the only vehicle you have control over. Green Drone’s goal is to target the ideal customer. When you match a very personal message to a very select audience your community grows exponentially. The force that drives real conversion and builds trust these days is educational content like webinars, eBooks and blogs.
Creating awareness for your content is important. Advertisements can help distribute the content and get it appreciated by those interested in what you’re doing. Advertising will build credibility for your message. Don’t ask me why, but every time we advertise for clients, people comment that business must be doing well. The perception is you can afford advertising, which often is enough to sell and resell to loyal customers.
Advertising is an investment!
Consumers who buy products or services from companies like yours, almost always buy from a business they knew before their need occurred. Green Drone increases the likelihood that more consumers remember who you are when they’re ready to buy. Advertising has other important benefits like defending your revenue from competitors, it encourages repeat business, improves employee morale and builds your reputation to attract talented team members. The goal is finding the right medium for your business and budget. It’s vital that the medium you choose reaches enough of the right people, frequently and with a compelling message that lingers in their minds.
Small advertising budget?
Keep it affordable by going guerrilla! Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield profitable results. The term guerrilla marketing was inspired by guerrilla warfare, which is irregular warfare that implies techniques used by smaller units to overcome larger enemy forces. Many of these tactics include ambush, sabotage, raids and the element of surprise. Guerrilla advertising uses many of the same principles in business. Everyone loves an underdog who plays to win. That’s what makes guerrilla advertising extremely effective for small businesses. If you’re creative and genuine, chances are you’re campaign will go viral.
Why advertising works…
Taking a creative idea and building a brand around it reveals how rich your advertising really is.
“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it’s the road to respect.” (Jay Conrad Levinson)
There is no sincerer love than the love of gratitude.You don’t need a big budget to make a lasting impression.
All that is needed is time, imagination and creativity. Guerrilla advertising might be the right solution for your small business. Why? When executed well it is often low cost and reaches a large audience. It’s a great way to get noticed, distinguish yourself from the competition and earn a reputation for being different and exciting. What restricts the true potential of guerrilla advertising is the local laws. Often what hinders an advertiser’s efforts is a lack of knowledge of complex state and municipal regulations. Thinking like white hat hackers and looking for weaknesses to exploit, seems to work well. Nothing is more useful than legally acquiring the information on your competitor’s next move. Only gifted social engineers possess the skills needed to accomplish these spy like feats. Fortunately, such individuals do exist and Green Drone has been training with them for over seven years. They sleep, eat, and breathe guerrilla advertising. Increasing client’s revenue and growing their territory are the only objectives. Green Drone is your advertising juggernaut that gains momentum and doesn’t stop advancing until all targets are converted.
Green Drone has a talent for curating such campaigns.
No territory or audience is beyond our robotic grasp. We connect brands directly with their consumers using pinpoint accuracy. They want to know who you are.
Green Drone wants to introduce you to them and show them how to find you.
Use Case: Cell phone theft is a problem in Romania, a cell phone is stolen every two minutes. You can buy theft insurance for your phone from several companies, but people often don’t. One insurance company, Vodafone, hired professional pickpockets, not to steal phones, but to slip flyers into pockets, purses, and bags. “It’s this easy to steal your phone,” read the flyers. “Insure your phone with Vodafone.” While an unconventional tactic, this approach certainly held consumer’s attention and raised awareness about Vodafone. These “guerrilla marketing” strategies seek to ditch the traditional advertising models and entice consumers in less obvious ways.
The infinite number of positive commercial drone applications for industry use is impressive. Drones are developing into helpful counterparts. The FAA is a great organization working hard to mandate the appropriate protocols for commercial use. However, the current process to gain legal permission for business is tedious and costly. Soon customers will have online purchases delivered by drones. Camera drones can fly low and into smaller areas capturing one of a kind footage for News Media outlets without risking anyone’s life. Ridiculously expensive helicopters was once the standard but not anymore. Festival organizers can conduct accurate head counts using Green Drone’s cameras with people counting software. That combined with our geo-targeting and projection mapping equipment on our robotic systems allows for incredible experience. The cherry on top is of course our real time purchasing options. This takes guerrilla advertising into the next dimension. Drop us a line, email, post, tweet or whatever if you’re curious to learn more.